WILD THINGS
OCTOBER 2023 // CONCEPTUAL PROJECT
Wild Things is an innovative brand concept, committed to creating home decor that inspires change for young teenage boys. The concept was sparked from creating motivational banners as part of a personal project. Its identity is rooted in the morals of motivation, freedom and embracing the wilder side of life. The brand’s visual language is rich, earthy and youthful to captivate and appeal to young adolescent boys.
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Adobe Illustrator, Indesign and Photoshop
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Brand identity and packaging design.
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The brand identity for this project was rooted in the concepts of freedom, and exploration. Rich earthy colours were chosen to express exploration, and organic typefaces and rounded fonts were chosen to express freedom.
